Since the birth of tobacco, people have taken the dangers of smoking more and more seriously.

Scientific research has demonstrated that cigarette smoke contains over 4,000 chemical substances, hundreds of which are harmful to the human body, with 25 diseases directly related to smoking, especially carbon monoxide, polycyclic aromatic hydrocarbon and nitrosamine in cigarette smoke that are considered the most dangerous carcinogenic substances. 

Second-hand or passive smoking has caused serious health issues for men, women and children. Many countries have already or will soon be banning smoking in public places. A ban comes into force in the UK in July 2007.

The Electronic Cigarette is the result of research and development of a non-flammable cigarette substitute. Please read our health pages for more information on how you can use the Electronic Cigarette either to continue to enjoy your pleasure in a healthier manner or to quit smoking in a gently controlled fashion.